It is the ethos behind the existence of Cambridge & Counties Bank that makes their headline sponsorship of the Niche Business Awards so fitting.
Founded in 2012 Cambridge & Counties Bank is a unique partnership between two established and respected institutions - Cambridgeshire Local Government Pension Fund and Trinity Hall, Cambridge. The bank specialises in helping small to medium enterprises (SMEs) with their savings and lending needs as they know that the success of small organisations is key to making sure the economy as a whole can flourish.
It is Cambridge & Counties Banks aim to set themselves apart from other banks with straightforward, easy to understand products with no gimmicks or hidden features. Everything they do is centred around the customer; whether it is building strong relationships, considering each application on its individual merits (rather than an automated decision), customers speaking directly to experienced borrowing specialists at whatever point of their journey, or just going out of their way to try and help.
Cambridge & Counties Bank are dedicated and committed to helping their customer develop and evolve, making them the ideal headline sponsor for the Niche Business Awards!