Now celebrating its 21st year, eBay unveils the spending habits of Leicester residents with new shopping data launched this week. While the city basks in football glory, sales of lycra and trainers is soaring. The latest data from the online marketplace shows that fitness is having a major moment in the world’s most talked about city. As the footie celebrations continue, residents of Leicester are fighting fit with a whopping 18,400 trainers sold every year, whilst activewear purchases are also on the up, as we hurtle towards summer. Fitness bands and trackers are keeping people in tune with their personal progress. Unsurprisingly, on the online marketplace, there are over 36,000 listings for Leicester City merchandise and memorabilia, hitting another all-time high. Having the right workout gear has become as important as training itself, however many Leicester shoppers are choosing to keep their exercise under wraps at home with sales of fitness DVDs hitting over 50,500 annually. Meanwhile, the city always steps out in style, with a whopping 35,500 shoes and handbags sold every year. Elsewhere in the Midlands, the fitness trend is alive and well with Coventry snapping up skin-tight running leggings, while those in Birmingham are getting in shape outdoors, with sales of trainers performing well. Other popular items include juicers, smoothie makers and resistance bands. Currently, on the online marketplace, there are over 18,000 listings for boxing gloves alone. Each month an astonishing 2.5 million shoppers from across the Midlands head to eBay. In Leicester alone, customers are purchasing over 500 items every hour while the city’s monthly eBay shoppers could fill the King Power Stadium seven times over. Overall, Sunday is the most popular day for savvy Leicester shoppers to fill their virtual baskets.Before most Brits are awake, keen locals are already shopping with over 9,800 visiting eBay between 05.00 and 06.00 every Sunday morning. Shoppers are also looking for a distraction from their family lunch, discreetly shopping via mobile whilst tucking into their Sunday roasts – with 7,400 visits between 12.00 and 13.00 each weekend. Across the board, televisions, tablets, footballs and scooters are also hugely popular on the shopping destination.With a wide selection of these brand-new items available to buy now, head to eBay to find exactly what you need… and everything else.