Google to speak at Leicester conference

Anicca Digital will be joined by Google’s European shopping guru when it hosts its second E-commercial Conference on Monday 31st October.

Leicester’s leading digital marketing agency is co-hosting the e-commerce marketing and technology conference, which will see Google’s European Shopping Lead for Small and Medium Businesses, Philip Shearer, visiting the city for the first time to deliver the event’s key talk on the future of shopping.

The partnership comes after Anicca Digital was ranked as one of the UK’s leading AdWords agencies and handpicked by Google for its Elevator Programme, designed to help businesses fast-track their growth plans and implemented via a series of strategic planning workshops.

The company will also be joined by James Murray, UK Search Advertising Lead at search engine Bing, who will deliver a talk on voice and visual search.

Following the success of the 2015 event, which attracted 100 delegates, the E-commercial Conference will move to the Marriott Hotel to allow capacity for up to 500 attendees and is supported by Bing, Berea, Segmentum, Whoop and Leicester Digital Networking.

The event has been set up by Ann Stanley, Managing Director at Anicca Digital, who will deliver her own talk at the conference, along with a number of invited speakers from digital agencies and e-commerce brands, with presentations covering acquisition, conversion, retention and technology.

Ann comments: “Following the success and popularity of our 2015 conference, we are planning a bigger and better event for this year. We are delighted to be joined by Google’s Philip Shearer, who will deliver a fascinating insight into Google shopping, and we are planning a wealth of other talks that will provide businesses and digital marketers with access to the latest knowledge and advice from experienced industry professionals.

“We will be joined by various agencies, technology partners and established e-commerce brands for the conference and are confident that all of our speakers will deliver thought provoking talks. In addition to the talks, we will be hosting practical seminars and round table discussions on a number of key topics, which promise to be lively and engaging, allowing attendees to increase their knowledge and understanding of the latest e-commerce marketing channels and technology.

“E-commerce is continuing to grow in the region, and Leicester is becoming something of a hub for digital businesses, so this offers an excellent opportunity for businesses who want to learn how to improve their online presence and how this can positively impact on sales.”

Tickets are £50 per person and includes refreshments.

The E-commercial Conference takes place on Monday 31st October at the Marriott Hotel, near Junction 21 of the M1.