Steamin' Billy has the Soft Touch


Leicestershire Charity, Soft Touch Arts, use new initiative to help generate funds for young people.

In June 2015, Soft Touch Arts opened Leicester’s first youth arts and heritage centre at 50 New Walk. The venue has amazing facilities for disadvantaged young people to develop creative, social and employability skills but it is also designed to help generate income for the charity which can be ploughed back into supporting the young people that need those services.

Generating funds in today’s economic climate poses great challenges for charities with public sector cuts and increasing demand for services.

Christina Wigmore - Business Development Director at Soft Touch Arts explains why it is important for the charity to find alternative ways of raising money. “One of our goals is to be a sustainable charity moving forward and to find alternatives to relying on grants and public sector funding to support the work we do.”

As a way to generate funding for their work, they have recently launched a range of creative team building packages for businesses that may want to reward or motivate their staff, or address other business development issues through fun and engaging creative activities.

“We have developed some exciting half-day and full-day creative team building activities for local companies by adapting some of the activities we run with young people for companies as a fun way of encouraging creative thinking and rewarding their staff. It really encourages team members to work together, to get to know each other’s hidden skills and talents and to solve problems collectively.“

Earlier this year, Soft Touch Arts launched their ‘Cooking up Business’ cooking sessions, and it was from this that the ‘Creative Team Building’ package was born. ‘Cooking up Business’ uses cooking as a way to bring staff together but other creative activities such as film making, music making and art have been added to cater for bigger teams of up to 40 people.

One of the first businesses to trial the team building package was ‘rg+p Architects’, the design team for the Soft Touch Arts building. Feedback from the 54 strong team was extremely positive and the charity have now decided to launch this fantastic opportunity to other businesses in Leicestershire.

‘Steamin’ Billy Brewing Co Ltd’ took part in a team building day on Monday this week. Thirty members of staff from the business ranging from pub staff to the managing director took part and showed their creative talents by making Steamin’ Billy film adverts, artwork, composing music and cooking the lunch and afternoon tea for their colleagues. Billy Allingham, Managing Director of Steamin’ Billy commented: “What a lovely way of getting our Team together as we are a growing company and it is very important for our Management to work along side our staff, and also a great way to support a local charity.”

Soft Touch is thrilled at the initial success and the positive response from those businesses that have booked a team building day and is looking forward to welcoming more businesses through the doors of 50 New Walk.

“We’re really excited to be launching this initiative. By booking a team building day not only do teams have a great experience but they feel good knowing that the fees go straight back into supporting disadvantaged young people, giving them opportunities to develop creative skills, self-belief and a more positive future.”

To find out more about booking a team building day for your business contact Christina Wigmore, chris@soft-touch.org.uk 0116 255 2592


5 views