New format for Leicester & Leicestershire Tourism Awards 2016

New categories and awards to reflect the people, places and tastes of the local tourism industry

The annual Leicester and Leicestershire Tourism Awards will return in 2016 with a comprehensive new format including entirely new categories and awards.

The Leicester and Leicestershire Tourism Awards 2016, developed and hosted by Leicester Shire Promotions, have 16 new awards, a far simpler application process and a new approach to judging. For 2016, there are three new categories to reflect the broad range and diversity of the Leicester and Leicestershire tourism offer:

People • Tourism Superstar • Best Front of House • Rising Star • Best Team • Inspiring Manager

Place • Most Enjoyable Stay Award Hotel/Guesthouse • Most Enjoyable Stay Award Self Catering • Great Day Out • Favourite Festival/Event • Most Innovative Business Tourism Partner

Taste • Best Dining Experience • Local Food Retailer • Best Vegetarian Meal • Stand-out Pub Meal • Family Friendly Dining • Outstanding Afternoon Tea

The applications process is now open and will close on 12 September 2016. Judging closes on 31 October with a Gala Awards Ceremony to be held on 30 November. For more details on how to apply, visit or contact Elizabeth Furniss on 0116 225 4073 or via email at

Martin Peters, Chief Executive of Leicester Shire Promotions said: “Following extensive discussion with stakeholders and partners, especially feedback from the many previous finalists and winners, we are proud and excited to announce a totally new approach to the tourism awards in 2016.

“Our awards will now run independently from the national Excellence Awards which will continue to be operated by VisitEngland. We will continue to support and encourage local business to apply for these.”