LondonEdge Trailblazing Designers

Leicester business heads to the capital to debut brand new collections for fashion’s S/S 2017 season.

For the very first time Leicester based company Okayla will be travelling to London to showcase their unique and stand-alone designs for buyers and businesses from all over the world from 12th-13th February 2017 at LondonEdge. Held at the iconic Business Design Centre in Islington, LondonEdge is the planet’s only commercial platform for authentic, subculture fashion brands today. This February will be the 35th exhibition in the series of these iconic shows that track and record the changes in youth culture, music, fashion, lifestyles and body art. LondonEdge’s mission is to support and sustain the alternative fashion lifestyle market and provide the ultimate tradeshow platform for brands industry wide. A celebration of the cool and edgy the show brings the industries attention to both emerging and established brands that push the boundaries and represent fashion conscious subcultures. From genuine vintage-inspired apparel to rainbow hair colours, fresh and innovative alternative streetwear, dramatic make-up and cutting-edge curated designers, LondonEdge never fails to deliver and Samantha Crutchlow cannot wait to be a part of it. Okayla will be taking their place amongst established brands from all over the world to showcase their collection of uniquely designed women’s sportswear.

Founder of the brand Samantha cannot wait to be a part of LondonEdge: “'As a new on-line clothing brand, OKAYLA is excited to showcase our sports-luxe range which boasts directional fabrics and great fit for an active urban girl with a distinctive identity. This Is our opportunity to speak to the buyers, let them feel the fabrics and examine the finishing of a collection not yet available to buy in-store.

London Edge seems a perfect fit for us to seek out independent stores sourcing a new emerging womenswear label. Be amongst the first to stock OKAYLA before the word spreads.” Delivering an exciting dynamic to the fashion trade show scene, LondonEdge is an unmissable date in the diary for those at the forefront of fashion buying. It’s the home of trailblazing brands that create their own path and follow their own rules. Globally successful labels sit alongside emerging young designers in an edit of apparel, accessories and footwear like no other. The next LondonEdge will run, fully loaded, from 12th-13th February 2017 at Business Design Centre, Islington, London N1. Register to visit LondonEdge at