(L-R Angie Longman, Darren Wynn, Caroline Spence and Ann Stanley)
One of the leading digital marketing agencies in the East Midlands, Anicca Digital, has appointed a new director to help keep its ambitious growth plans on target.
Director of Learning & Development, HR and Organisational Design, Angie Longman, has joined the board at the Leicester-based agency, which also includes Managing Director, Ann Stanley, Operations Director Darren Wynn and Director of Client Development Caroline Spence. She will be in charge of staff development, heading up the internal and external training, overseeing general HR responsibilities and looking at the structural organizational design of the company.
The agency, which has seen turnover increase by over 100% since 2015, is predicting similar growth in 2017 and 2018, and as a result, has increased staff numbers from 17 to 27 within the last 12 months. Anicca Digital, currently based on King Street, has invested over £300,000 in the former Cricketers’ Rest pub building on the corner of the A50 on Abbey Gate in Frog Island. The deal, which is part of a £1,000,000 project on behalf of the company, will see the two-storey building transformed into a state-of-the art digital office space, complete with co-working space, meeting rooms and training area.
Angie was originally appointed as Client Services Manager at Anicca, but progressed quickly to Head of Client Services having come from being Head of Web Operations for a digital design, development & marketing company for six years. Due to her natural operational background, she became involved in organisational structure, helping Anicca staff to develop their skills and abilities with a keen focus on inhouse training and development.
On becoming a Director of Learning & Development, HR and Organisational Design for the digital marketing agency, Angela comments:
“I’m extremely pleased to be accepting such a rewarding role. I have admired the way Anicca Digital has become a leader in the industry, particularly within the Midlands, and was delighted to accept my original role. I have a lot of plans that align with the growth plans of Anicca, and am going to work with the other Directors and my colleagues to ensure the company is hitting its targets effectively, as well as helping our clients to hit theirs! Becoming a Director brings a lot of new responsibility. I now feel personally responsible for everyone in this business. Not only do I want the business to grow, I want it to be a fun and challenging place to come to everyday. I want our customers to love being a customer and I want our staff to see this as their company, making sure that they are part of the decision-making process and eager to get stuck in.”
The entire growth project is anticipated to take over 12 months to complete before Anicca can take up residence in the new offices. It will see the company expand its services, that currently include PPC, SEO, PR and Social Media to ecommerce and B2B businesses, including Deichmann, Experian and Domino Printers. It also provides companies with bespoke training in online marketing, as well as hosting monthly training bootcamps where individuals and businesses can learn the in-depth knowledge they need to take control of inhouse digital marketing strategies.