Rise Against Dementia


Chefs from a Melton Mowbray care home will whisk up the vital ingredients required to help residents enjoy the Alzheimer's Society National Cupcake Day on 15th June.

The Amwell, a new all-inclusive, residential, nursing, dementia and respite care home in Asfordby Road, which opened in January, will join thousands of other people up and down the country to raise money for the Alzheimer’s Society and defeat dementia.

Dementia became the leading cause of death in England and Wales last year with more than 61,000 people dying of the disease, largely due to an ageing population according to The Office for National Statistics.

Last year, the UK’s first National Cupcake Day raised more than £330,000 for dementia awareness, which could fund 11 PhD researchers for one year, giving them the opportunity to carry out potentially life-saving work.

Sarah Tongs, head chef at The Amwell, and her team will be baking a cupcake for each of its residents, family members and friends on Cupcake Day which takes places nationwide on Thursday, June 14. They will also be baking multiple exotic flavoured cupcakes for The Amwell’s blind taste test competition.

The home is also inviting the local community to produce their own special cupcake creation to enter into The Amwell’s very own ‘Best Cupcake’ competition. This competition will be presided over by The Amwell residents.

The Amwell care home manager Chris Batty said: “We are very proud that The Amwell is involved in its first National Cupcake Day. The Alzheimer’s Society undertake incredible work and, as a care home which offers dementia care, we want to do our bit by helping to raise money for such a worthy cause.

“Dementia can affect anyone and currently there is no cure. The more money that can be raised, the better we can make the world for those suffering with this disease today, while hopefully helping to find a cure for tomorrow.”

For more information about The Amwell please contact Lucy Fraser on 01664 882525, email info@theamwellcare.com or visit theamwellcare.com


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