A full service marketing agency in Market Harborough has been nominated for two local business awards after the company’s founder and MD was taken ill very suddenly last year.
The Ideal Marketing Company’s staff team was nominated by the new MD, Helen Campbell in the Niche Business Awards Above & Beyond category for their response to the difficult period that the staff endured after owner Alastair Campbell (49) suffered a cardiac arrest at the company’s premises in June last year. A prominent member of the Market Harborough business community and President of the town's Chamber of Commerce, Alastair’s sudden illness had a significant impact on the company as well as on the community. After a period with an interim MD running the company, Alastair’s wife Helen who had previously led the PR division, took over managing the company. Helen felt that she wanted to acknowledge the hard work that the staff had put in to help the organisation not only carry on, but to go from strength to strength. “The staff were amazing and so supportive at a very difficult time,” she comments. “The company didn’t close for a single day and despite the fact that the staff had suffered a significant trauma themselves, they all pulled together and worked really hard to ensure that our clients experienced the same levels of service. It’s a real testament to their loyalty and hard work that we were able to carry on business as usual during an extremely difficult period.“ In the months that followed the tragedy, the team pulled together, staying true to the values that Alastair founded the company on, and even managed to grow in the face of adversity. The tangible results of the team’s hard work were shown in the first quarter of 2018 when the company recorded the highest ever turnover in its 15 year history. New MD Helen has also been nominated for the award ‘Business Woman of the Year’ at the event that will take place on Friday, September 7. The nomination is in recognition of Helen’s commitment to successfully managing the company while juggling family commitments and visiting Alastair in the neurological care home where he now resides. The Ideal Marketing Company works with businesses of all sizes in a range of sectors to improve their marketing strategy, digital marketing, SEO, PR and social media as well as designing websites.