Why all companies need to make a difference to their local communities

Leicester Castle Business School is taking a particular stance on looking at how to make a local economy thrive as part of their executive courses.

Professor Dana Brown instills global thinking in her students in a way that creates more inclusive and dynamic local economies; backed by her belief that to be successful, businesses must ensure that local economies are benefitting from them.

“I think Leicester is a really special place for everything that it brings from the past: the tradition of manufacturing, the textile industry, and the amazing diversity,” she commented.

“If you look at the number of new businesses that have been started by the immigrant community, the entrepreneurs we have in the city, this is a hub of innovation. SMEs are the future of this country, as is small scale manufacturing, cutting down those supply chains, and thinking about more sustainable ways of doing business. Leicester is just ideally placed I think to grow as an economy.”

DMU has recently appointed Helen Donnellan as its Director of Business Engagement. The role requires Helen to work closely with local government and local businesses, which reflects the university’s desire to invest in relationships within the city.

A key part of Professor Brown’s students learning revolves around Leicester as a local economy and developing partnerships with Leicester companies. Having partnerships with Curve, LCFC, Leicester Business Festival, East Midlands Airport, law firms, accountancies, marketing companies, and many more, Leicester Castle Business School students have the opportunity to engage with the local community and are encouraged to help change it for the better.

To register interest in studying at, or partnering with, Leicester Castle Business School visit the website for more information.