The Leicester Riders continue to push the boundaries on and off the court as they continue to strive to be the best in their field.
The current British Basketball League Champions have taken the game night experience to the next level, not only by entering the European league at the start of the season but also by introducing a selection of never seen before “themed” game nights.
The Riders most notable themed night to date was based around the vastly celebrated St Patricks day. For this game they introduced an array of St Patricks themed giveaways, Guinness and Guinness based beverages along with colouring the venue with the traditional Irish greenery. As well as this they offered a limited edition St Patricks Day kit which fans were able to pre order. Overall the night was a huge 'sell out' success receiving great feedback from fans in attendance.
“It was great to see the club try something so different to what we have seen from anyone in the BBL before. I can’t ever remember seeing the game so well received by the fans or such a good atmosphere at the Morningside Arena.”.
The sales of the limited edition Jerseys were also a huge success, selling more than double the usual amount of jerseys sold in a season.
For their next themed event the Riders are focusing on “Neon Night” which will see the team and venue splashed with eye catching neon colouring, among many other surprises for fans that have yet to be released.
The neon nights gameday will be taking place on April 12th 2019.