Michael John Flooring Focus - Crucial Trading

March 3, 2016

Manufacturer in Focus - Crucial Trading


Established in 1946 and having gone from strength to strength to become Leicestershire’s largest independent flooring retailer, we like to think that we know a thing or two about quality flooring and quality flooring brands. This month we will be showcasing one of the many top brands we stock at Michael John Flooring. Crucial Trading are the Manufacturer in Focus for January, and we’ll be taking a detailed look at the superb selection of Crucial Trading products, all available at Michael John Flooring.


The Brand


Nobody knows natural floorcoverings like Crucial Trading. For over 27 years they have been working to create the most beautiful textures, weaves and designs using the finest natural materials.


Crucial Trading are particularly known for their innovative floorcoverings and they strive to remain at the forefront of creative design. We have worked closely with Crucial Trading for a number of years, and a wide selection of their products are extremely popular with our customer base.


The Products


The quality and consistency of The Crucial Trading rug range, is what really makes them stand out from the crowd, at Michael John we stock the finest selection of floor-coverings from Crucial Trading.


Another feature from Crucial Trading, is their ‘Custom Rug Builder’ which allows customers to see which how their perfect floor covering would appear in their front room! With millions of combinations, the easy-to-use Rug Builder puts you in the shoes of the designer…

Our exclusive ‘Rug Gallery’ on the Michael John Flooring website, has some fantastic examples of the rugs we supply at Michael John Flooring.



Here at Michael John

For more information on Crucial Trading Flooring at Michael John Flooring, just visit us at one of our luxury Leicester showrooms where one of our expert, friendly team members will be more than happy to help! 

You can also visit our recently revamped website for a more in-depth look at all our flooring collections: www.michael-john.co.uk


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