How often do you ever actually read the Ts & Cs when you purchase or sign up to something? You’re not the only one who doesn’t it would seem. Citizens Advice estimates that only around 1 per cent of us read them but businesses need to make sure they’ve given their customers the opportunity to in order to protect themselves in the long run. And so should you.
Credit control expert Denise Parkinson of Cash Protection Agency (CPA) shares how to protect your business with your own terms and conditions.
Well-written terms and conditions should cover more than just the basics; payment terms and how payment can be made, they should also take care of common legal concerns like limiting liability and what happens if you cannot fulfill the order due to circumstances beyond your control.
If a dispute goes as far as legal action, it is far simpler to have a mutually agreed terms and conditions contract in place that supersedes any statements that may have been made to the contrary in emails and letters or spoken in voice conversations.
But does that Ts & Cs contract need to be signed by the customer – or by representatives of both parties – in order to be legally binding?
The simple answer is no, but as usual there are certain factors that can make the situation more complicated, and which you should bear in mind if you expect to enforce your preferred terms and conditions over your client relationships.
Here are a few rules to stick to:
Simply having a digital version of your Ts & Cs on your website is not proof that they have been seen by the client – so make sure you include them in a piece of direct communication, with a clear statement to the effect that they will be considered the binding terms unless the client raises an objection.
Look out for clients with their own Ts & Cs, as these are likely to contradict yours to some extent, and without a specific agreement, it might not be 100% clear whose terms take precedence.
If, for example, you want to retain a partial deposit in the event of the client asking for a refund – or you would only be comfortable issuing the refund in the form of ‘store credit’ for future orders from your company – it is essential to spell this out very clearly, and definitely before you take the first deposit payment.
Once you have received any money from the customer, it can be very difficult to impose terms that were not already agreed, and this could leave you out of pocket if they cancel and demand a full refund.
To return to the original question, a Ts & Cs contract does not need to be on paper and physically signed, but both parties must be aware of its existence in a demonstrable way, and not in dispute over the terms.
It may be mutually beneficial to compromise on certain terms, especially where your Ts & Cs contradict the customer’s own, but this should be done from the outset – and before any money changes hands.