Tom Young
Jun 15, 20232 min
Leicestershire businesses will learn of the latest digital marketing trends.
The latest digital marketing trends and tactics will be the focus of an upcoming conference organised by the Business Gateway Growth Hub.
The Digital Marketing Conference 2023 takes place at Leicester Marriott Hotel on Friday, June 30, between 8:30am and 3:30pm.
The free event is open to all SMEs, and will feature a range of speakers covering topics such as artificial intelligence, machine learning, search engine optimisation, content creation, robots and automation.
Diane Beresford, deputy chief executive of East Midlands Chamber, will also explain what the future of digital support in Leicestershire looks like, while there will also be networking opportunities for delegates.
Business Gateway Growth Hub, part-funded by the European Regional Development Fund, is delivered in partnership with Leicester City Council, Leicestershire County Council, East Midlands Chamber* and the Leicester and Leicestershire Enterprise Partnership (LLEP).
Its team of business advisers are experts in assessing and diagnosing business needs, and signpost companies to funding and support across local and national business support programmes.
LLEP chief executive Phoebe Dawson said: “With digital marketing becoming ever more sophisticated, it’s important for businesses to keep up to date with the latest trends and opportunities, as well as understand the future of digital support in Leicestershire.
“Our line-up of engaging speakers, who are some of the region’s top experts in this field, will provide delegates with effective tactics and real-life case studies to gain the best advantage for their business.”
Any business owner or manager who is seeking to achieve business growth through a better understanding of digital marketing, as well as any staff members tasked with activities in this area, are invited to attend.
07:45 | Registration and Networking
08:30 | Welcome
08:45 | What’s New in Search 2023 – Ian Lockwood & Host
09.45 | Marketing in the Age of AI: Preparing for an AI-Powered Future – Martin Broadhurst
10:45 | Refreshment break and Networking
11:15 | Everyone’s a content creator. Yes, even you – Paul Ince
12:15 | Why you should resist the march towards automation in Google Ads – Liam Lally
13:15 | Lunch and Networking
14:15 | Robots hate you and your website. But why? – Rob Gregory
15:15 | The future of digital support in Leicestershire – Diane Beresford, deputy chief executive of East Midlands Chamber
15:30 | Conference close