Niche Global is a luxury lifestyle magazine founded in 2010 after Dr. Nady Ghaly  acquired the brand’s London license, and it is produced by Bebrand Advertising Agency (established in 2000).

​

Created to spotlight exceptional individuals and brands across the global luxury landscape, Niche Global has a strong presence in Egypt, KSA, Milan, and the UK.

​

The Niche Awards is Niche Global’s flagship annual event—an exclusive ceremony staged across these key markets each year celebrating excellence and innovation across a wide range of industries, from dermatology to architecture and beyond.