AI trip planning vs human concierge: UK luxury travel agencies’ new playbook For AI trip planning luxury travel UK queries, travellers often want inspiration first, then human validation.A luxury trip has always been sold as effortlessness. The client describes a mood (“quiet”, “celebratory”, “reset”), and a good advisor translates that into the right hotel, the right table, the right timing — plus a safety net if anything shifts. What’s changed is that many travellers now ar

Luxury travel has never been short on options. What’s changed is the starting point. In February 2025, UK-founded luxury travel company Black Tomato launched a digital tool called the Feelings Engine, designed to recommend trips based on the emotion a traveller wants to experience—rather than beginning with a destination list. Black Tomato positioned the tool as part of its “Pursuit of Feeling” platform, introduced as the company marked its 20th anniversary. Black Tomato Feel