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Sparkle Season 2026: What Everyone in London Is Wearing This Christmas
Sparkle Season 2026 in London reflects a familiar but evolving reality of the city’s Christmas fashion scene. Each winter, Londoners return to festive dressing that balances celebration with practicality — shaped by the weather, social calendars, and the city’s long-standing relationship with evening wear, layering, and understated glamour. Rather than dramatic reinvention, Sparkle Season 2026 builds on established winter and holiday dressing habits already visible across L
Dec 183 min read


How Selfridges Is Setting the Benchmark for Beauty Retail in 2026 with Its New Future Beauty Floor
Selfridges is preparing to redefine the beauty shopping experience. The iconic Oxford Street department store has announced plans for a major renovation in 2026 — a “Future Beauty Floor” designed to bring together next-generation skincare diagnostics, tech-enabled services and a strong commitment to sustainable beauty. The Selfridges Future Beauty Floor 2026 signals a major shift in how luxury retailers approach beauty: smarter, cleaner, more personalised, and built for the
Nov 272 min read


Unveiling the Vogue Beauty Awards 2025: Celebrating British Vogue’s Finest in Beauty
The Vogue Beauty Awards 2025 have once again set the stage for the most exciting and influential moment in the beauty industry. British Vogue, known for its impeccable taste and trendsetting authority, has curated a list of winners that represent the best in class across skincare, makeup, haircare, and fragrance. These awards not only highlight innovation and quality but also celebrate the brands and products that have made a significant impact on beauty lovers worldwide. Thi
Nov 244 min read


CEW UK Beauty Awards 2025: Inside the Industry’s Most Powerful Product Shortlist
If the beauty industry has an “insider voting panel”, it’s the CEW UK Beauty Awards 2025 . Held in London, the awards bring together over 1,000 Cosmetic Executive Women (CEW) members – brand founders, product developers, retailers, PRs and beauty editors – to vote on the launches they genuinely rate and recommend. The 2025 edition, celebrated at a lunch at The Londoner in June, crowned winners across skincare, makeup, hair, wellbeing and fragrance, plus consumer-voted categor
Nov 235 min read


British Hairdressing Business Awards 2025: The Salons Turning Cuts into Brands
The British Hairdressing Business Awards 2025 lit up the Royal Lancaster London on 7 July 2025, bringing together some of the UK’s sharpest salon owners, educators and teams for a night that felt more like a business summit than a beauty bash. Hosted by ITV’s This Morning presenter Ben Shephard, the ceremony celebrated everything that happens behind the chair – customer service, marketing, sustainability, leadership and team culture. Below, we break down the key winners an
Nov 204 min read


Next in Beauty Awards 2025: The UK-Approved Products Actually Worth Your Money
What are the Next in Beauty Awards 2025? The Next in Beauty Awards 2025 are Who What Wear UK’s own beauty awards, created to spotlight “what’s new and next in beauty” – from future-facing formulas to cult classics that still deserve a place in your routine. This year marks the third edition of the awards. Key facts: Run by Who What Wear UK with a dedicated awards site and entry process. Products enter across categories like skincare, makeup, hair, body, nails and fragrance
Nov 195 min read


Toasty Makeup & “Smelling Expensive”: The New Beauty Status Symbols
Somewhere in Marylebone on a Saturday, you’ll see it. Not the obvious, logo-heavy glamour of a decade ago – but a new kind of quiet flex:skin that looks like it’s still catching the last light of an August evening, and a perfume trail that smells like cashmere, polished wood and good decisions. No one’s shouting about brands.But everything about the glow and the scent says: I take care of myself. Welcome to 2025’s soft status symbols: toasty makeup and “smelling expensive.”
Nov 133 min read
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