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East Midlands Designer Outlet shares update following reopening

In line with the latest Government advice, East Midlands Designer Outlet has safely re-opened.

Having implemented reduced opening hours, new health and safety measures and capacity limits in the centre, the Designer Outlet has seen a very positive response from returning guests.

The majority of stores at the centre have now re-opened, with brands including Adidas, Nike, BOSS, Calvin Klein, Lacoste and Tommy Hilfiger now welcoming guests.


Meanwhile, popular beauty hotspots including Beauty Outlet and The Cosmetics Company Store also re-opened their doors at the centre this week. A full list of operational stores can be accessed via the Designer Outlet’s website. “Since re-opening, our activewear offering has been arguably the most popular amongst guests, closely followed by our homeware category,” says David Jackson, Centre Manager at East Midlands Designer Outlet.


“Our premium lifestyle stores remain firm favourites as guests look to refresh their summer wardrobes in a safe and enjoyable environment.


"We are looking forward to extending our opening hours from Saturday, July 25 and hope that this step helps to further enhance the shopping experience at East Midlands Designer Outlet.” East Midlands Designer Outlet has regularly liaised with Ashfield District Council and Bolsover Council and has implemented the Government recommended measures to ensure the safety and welfare of its customers, brand partners and employees.


To ensure that everyone is complying with the relevant guidance, East Midlands Designer Outlet is requesting that all customers:

  • Bear in mind that good hygiene is key to minimising the spread of the Covid-19 virus. The centre has made hand sanitisers available in common areas and has implemented a cleaning regime that ensures public spaces and high touch points are regularly disinfected.

  • Please respect the government guidelines on social distancing.

  • If possible, wear a face covering in enclosed public spaces where social distancing isn’t possible and where customers will come into contact with people they do not normally meet.

  • Use contactless payment options while shopping wherever possible.

Whilst hospitality brands 200 Degrees Coffee, Subway and Starbucks have already been operating takeaway-only services, the centre is pleased to confirm that some additional food and drink partners, including Harry Ramsdens, were able to reopen from Saturday, July 4 with others to follow this month.


In line with Government guidelines, the centre has increased cleaning in areas where food and drink are consumed and is operating queuing systems where appropriate. While there is now some seating available in the food court, this will be limited to adhere to social distancing.

From Saturday, July 25, East Midlands Designer Outlet will extend its opening hours to:

  • Monday to Friday: 9.30am – 8pm

  • Saturday: 9am – 7pm

  • Sunday: 10am – 5pm (larger stores 11am – 5pm with browse time from 10:30am)

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