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A new scheme helps couples have their dream wedding with free dress and suit hire

Wedding day garments can be rented with just a small deposit.

Bridal gowns on a rail with the Lavender Bridal Leicester logo

A new charity has been created to give couples the wedding day of their dreams. The service launches this weekend with a bridal catwalk show.

Williams Creatives, a not-for-profit theatre company will be providing the service under its charitable arm Lavender Bridal.

The service aims to give couples on a low-income budget the chance to hire items such as wedding dresses, bridesmaid dresses, groom attire and accessories such as bouquets for nothing more than a small deposit.

One of the founders of Williams Creatives, Joshua Williams, said: “When we were donated a set of wedding dresses to WilliamsCreatives, we didn’t know what to do with them at first.

"It is my belief that every person should have their dreams come true on their wedding day regardless of limitations and we are determined to make that a reality.

"We need everyone’s support to move forward as a company and begin working with as many couples as we can.”

The Lavender Bridal team will offer a pop-up shop experience in the prospective couple’s home where they will bring a selection of items to try on.

Once the couple has made their selection, the items will be altered, cleaned, delivered, and collected completely free of charge.

The project will be overseen by Joshua and a group of volunteers who have plans to make Lavender Bridal a national service to help as many couples who are feeling the pinch as possible.

The launch

Lavender Bridal will launch with an event on Saturday, April 30 at the Brite Centre in Leicester.

There'll be a bridal fashion catwalk, vendors, live music performances and a raffle, along with nibbles and a glass of fizz to celebrate.

People will have the opportunity to learn more about the service and even donate if they would like to.

Tickets are £5 per person and can be purchased from the Williams Creatives website.

All proceeds from the event will go straight back into the service.


Written by Kerry Smith

Kerry is editor of Cross Production's Niche Magazine in Leicester and has a degree in film and journalism. She writes about business news, local people, entertainment, and has a particular interest in theatre.


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