London Fashion Week’s June edition is gone — here’s why the BFC pulled the plug, and what takes its place

For years, London Fashion Week’s June edition slot was meant to be a clear moment on the menswear calendar — a time when buyers and editors could come to the city and see British design up close. But on 4 April 2025, the British Fashion Council (BFC) confirmed it would cancel the June edition of London Fashion Week, stepping away from a standalone June fashion week format.

The decision wasn’t framed as a retreat from British menswear. It was framed as a shift in how the BFC supports designers — away from a runway week in London in June, and toward commercial programmes, especially a Paris-based showroom timed to the global menswear buying rhythm.

London Fashion Week’s June edition: What the BFC said was behind the decision

In the reporting around the announcement, the BFC’s stated rationale centred on the same theme: commercial outcomes.

• The BFC said it was pivoting toward “vital / crucial commercial opportunities” for British designers rather than running a standalone June fashion week.

• Coverage also points to the decision being informed by feedback from the BFC’s designer and brand community and the “evolving fashion landscape.”

  
  

In other words, the message was practical: if June in London wasn’t delivering enough business value, the BFC would redirect energy to formats that better support selling and international relationships.

Why June mattered in the first place

The June edition began with a menswear focus. It launched in 2012 as London Collections: Men, and later became London Fashion Week Men’s (rebranded in 2017).

At its strongest, it helped cement London’s identity as a menswear innovation hub. But multiple accounts describe how the June edition shrunk over time, and how the format changed through the pandemic years (including digital-first periods) and smaller-scale approaches afterward.

What replaces it: LONDON show ROOMS in Paris (and other targeted programmes)

The replacement is not “another London fashion week in June.” The clearest “what replaces it” answer is:

1) LONDON show ROOMS in Paris (June 26 to July 1, 2025)

Instead of a June runway week in London, the BFC put emphasis on LONDON show ROOMS in Paris, running 26 June to 1 July 2025, described as a showroom environment designed to connect British brands with international press and buyers.

The BFC describes LONDON show ROOMS as a commercial platform for emerging British designers, launched originally in 2008 to take talent to Paris during Paris Fashion Week in a selling-focused setting.

2) A wider push toward “commercial opportunities” in London and Paris

Reporting around the cancellation also describes a broader approach: more targeted initiatives in London and Paris, with an explicit intention to support business growth (and a renewed focus on menswear as a category).

What this changes for designers (in plain terms)

Runway shows create visibility, but showrooms are built to convert visibility into orders and long-term relationships.

That’s why the BFC’s June shift matters: it nudges the centre of gravity from “putting on a week” to “putting designers in front of the people who buy and commission.” That’s the logic presented in coverage describing the Paris showroom as a way to generate sales and strengthen international media relationships outside the show environment.

It also reflects a reality the industry has been openly discussing: many menswear brands increasingly prioritise Milan and Paris for business reasons, and London has been trying to rethink the best structure for menswear visibility and viability.

The timeline, clearly

• 4 April 2025: BFC announces the June edition of LFW is cancelled.

• 26 June–1 July 2025: BFC shifts focus to LONDON show ROOMS in Paris during the menswear period.

  
  

That’s the “what replaces it” story: not a new London-based June week, but a Paris commercial platform and tighter programmes intended to better match how menswear business is done now.