Jan 242 min read
Burberry Holiday-Quarter Sales Beat Expectations as China Rebounds and Markdowns Ease
Burberry holiday-quarter sales rose 3% in comparable-store terms during the 13 weeks ended 27 December 2025, beating the company-compiled analyst expectation of 2%. Retail revenue was £665 million (up 1% reported and 3% at constant exchange rates). What actually improved (and where) The quarter’s lift was led by Asia, while Europe was steady: Greater China: comparable sales +6% Asia Pacific: +5% (including a +13% rebound in South Korea; Japan +2%) Americas: +2% EMEIA (Europe,

