Cross Productions celebrates 12 years of innovation as it expands into immersive brand experiences with game-changing tech partnership

'Immersive technologies can boost customer engagement by up to 70%.'

Jenny Cross (middle) with Voyager's Co-Directors Anthony Woodward (left) and Stacey Wragg (right)

As Leicestershire-based Cross Productions marks its 12th anniversary, the human-led, tech-driven marketing agency known for its innovative blend of traditional and digital strategies is thrilled to announce a strategic partnership with tech agency Voyager.

This alliance represents an innovative expansion into the immersive branding, integrating advanced NFC, augmented reality (AR), gamification, and virtual reality (VR) solutions alongside its acclaimed podcasting and brand exposure services.

Stacey Wragg, CEO of Voyager, added: “At Voyager, we believe immersive media is the future of brand engagement. This partnership with Cross Productions enables us to extend our reach and bring cutting-edge technology to life in ways that captivate audiences. Together, we’re setting a new standard for interactive, impactful marketing.”

Cross Productions states that brands must break free from conventional campaigns to capture consumer attention. Recent studies indicate that immersive technologies can boost customer engagement by up to 70%, while forecasts predict the global AR market will exceed £340bn by 2028.

Celebrating 12 years of market leadership, Cross Productions is poised to deliver transformative solutions that not only help clients stand out in a competitive marketplace but also set new industry benchmarks.

Jenny Cross, CEO of Cross Productions, said: “Marketing is changing, and our clients demand solutions that are as innovative as they are effective. By partnering with Voyager as we celebrate our 12th year, we are not only enhancing our technical reach but also redefining how brands engage with their audiences. Our commitment to a human touch in a tech-driven world makes this collaboration a bold and exciting step forward.”

This expansion leverages Voyager’s pioneering approach to immersive media – a vision that empowers creators, influencers, and businesses to craft experiences that leave a lasting impact.

With a state-of-the-art greenscreen studio and an extensive Creative Collaborators network, Voyager makes high-quality production accessible and streamlined. Through this partnership, Cross Productions combines its creative marketing expertise with Voyager’s cutting-edge technological prowess, delivering immersive storytelling and interactive brand activations that drive measurable results.

As Cross Productions continues to offer a comprehensive suite of traditional and digital marketing services, this partnership significantly elevates its service offering. With digital marketing expenditure in the UK projected to exceed £14bn, the demand for technology-led campaigns has never been higher.