Leicestershire FSB volunteers make eggcellent contribution to charity

Nearly 30 companies have donated chocolate eggs to local charities.

Local business owner Jenny Cross delivering Easter eggs to Cllr Paul Hartshorn at Mission:Foodbank

Easter eggs have been delivered to numerous charities as part of a local drive that saw small businesses help disadvantaged children across Leicestershire this Easter.

The chocolate treats were hand delivered with safety measures in place by Jenny Cross, FSB Area Leader and CEO of marketing agency Cross Productions and Chris Cain, a local tech specialist who owns IT company Kazzoo.

Both Jenny and Chris are members of the Federation of Small Businesses (FSB) and deliver Easter eggs together each year in a bid to share a little happiness.


This year saw huge growth in the number of eggs delivered as so many small businesses and many FSB members stepped up and got involved.

The charitable drive comes after FSB’s research report ‘Small Businesses, Big Heart’ found that 80% of FSB members have volunteered and/or contributed to a local community organisation or charitable cause in the last three years. Of those that have, the most common ways to contribute are by donating their time (38%) and providing skills, resources and mentoring (32%).

Jenny, who is an FSB Area leader for Leicestershire, Northamptonshire and Rutland said: “You never know where life is going to lead you. I am sure so many of these families never thought they would be in this position in the pandemic. Sometimes it's one small gesture of kindness that makes the world of difference.

“I am passionate about Leicester and our business community but this year, the amount of business professionals who have chipped in supporting Chris and I as we try to help as many people as possible to ensure everyone has a happy Easter, is out of this world! We have supported near on 1000 kids – that's 1000 big smiles come Easter Sunday – Priceless!"

Almost 30 companies came together to support the Easter egg donation drop off.

FSB Development Manager, Jennifer Thomas, said: “We know that small businesses make an important contribution to their local community, something which FSB reminds policymakers when arguing why supporting them is so important, and which our research report ‘Small Business, Big Heart’ focused on.”

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