New wine delivery business launches in Leicestershire to lift lockdown spirits

Four friends have founded a new independent wine merchant

Four friends have brought together their English and South African heritage along with over 26 years of experience in the wine trade to create a brand-new business.


Nestled in the thrumming little town of Ashby de la Zouch, Lucas and Claire Swanepoel and Brenden and Lesley Masters have launched Ashby Wines. It will offer a quality range of personally selected wines to customers in the area, offering expert and cordial advice with every bottle.


Lucas, Ashby Wines’ Head Buyer, said: “We believe now is the right time to look to the future and build a sustainable and successful independent wine business.


"Through the recent lockdowns, many people have changed their behaviour and will now go that extra step for quality service and fantastic products. We offer a different way of buying wine that is convenient, quality-assured and dependable.”

Born in South Africa and spending nearly 20 years living and working in Cape Winelands, Lucas has travelled extensively and built an incredible wine knowledge.


Lucas moved to the UK 10 years ago and once again worked in the wine industry he loved, building contacts and deepening his knowledge on the world’s best wines.

Founders and husband & wife, Claire & Lucas Swanepoel, toast the start of their new business.
Founders and husband and wife, Claire and Lucas Swanepoel, toast the start of their new business

Lucas continues: “I have called on my expertise and contacts to source a superb selection of wines, sparkling wines and spirits from all corners. As a group of friends, our ethos is making fantastic wine straight from leading suppliers accessible and enjoyable for everyone.

“Later this month, we’re excited to offer a premium range of exclusive Bordeaux and Burgundy wines; a treat for the collector or a special occasion.”

Head of Marketing, Claire Swanepoel, said: “Through the lockdowns, I think most of us have had more time to reflect and enjoy those little moments. Finding a delicious bottle of wine is one of those pleasures that we have enjoyed as we go through the tough days.

“We’re passionate about fantastic wine and superb customer service and are eager to grow and deliver our mission. We love our vibrant, local town and are so excited to launch our business here; we’ve even named the business after it!


"And we’re already planning on how we can share our passion via zoom wine tastings, physical experiences too when we’re allowed and various pop-up events and shops across the region. We’re very much looking forward to the year ahead.”

Ashby Wines offers a superb selection that has something for everyone’s palate and budget, including one of the finest English sparkling wines, an award winning Pouilly Fume, undiscovered Portuguese producers, and a great selection of affordable, every day easy drinkers.


They offer free delivery to homes and businesses within an approximate eight-mile radius of LE65 – including Ashby, Melbourne, Thringstone, Twycross, Ticknall & Belton, with a minimum sale of £50.

Lucas is on hand daily via the phone or email to offer free advice on selection and flavour, whether you’re searching for a robust sauvignon, mellow malbec or lively fizz.