Next in Beauty Awards 2025: The UK-Approved Products Actually Worth Your Money

What are the Next in Beauty Awards 2025?

The Next in Beauty Awards 2025 are Who What Wear UK’s own beauty awards, created to spotlight “what’s new and next in beauty” – from future-facing formulas to cult classics that still deserve a place in your routine. This year marks the third edition of the awards.

Key facts:

• Run by Who What Wear UK with a dedicated awards site and entry process.

• Products enter across categories like skincare, makeup, hair, body, nails and fragrance.

• A panel of editors, industry experts, aestheticians and influencers judge the entries, testing every product themselves.

• In 2025, over 60 experts tested hundreds of products to pick the “Best in Class” winners – the eight standout products they say are the best money can buy right now.

The winners were celebrated at a London event on 24 October 2025 at Inner Space, Town Hall by Bottaccio. Editors hosted the night, guests enjoyed Dior Beauty makeovers and Hershesons hair styling, and the trophy moment sat alongside the launch of Who What Wear UK’s first dedicated beauty issue and a new treatment directory.

For you as a reader, that means something simple: this is a shoppable short list filtered by people who test beauty products for a living.

The headline winners from Next in Beauty Awards 2025

Below is a quick guide to some of the most talked-about winners – think of it as your editor-approved shopping list to start with.

1. Skincare hero: Beauty Pie Youthbomb Extreme Retinal Triple Renewal Serum

One of the major Best in Class winners from the Next in Beauty Awards 2025 is Beauty Pie’s Youthbomb Extreme Retinal Triple Renewal Serum. Judges praised its high-performance 5% retinoid complex and visible skin-smoothing results.

• Why it won: noticeable improvement in tone and texture, with serious anti-ageing credentials.

• Best for: night-time routines, anyone ready to step up from beginner retinol.

• Where to buy: direct from Beauty Pie (membership model), often with detailed routines and bundles on-site.

Another key skincare winner sits on the treatment side: Sarah Chapman’s Barrier Restore Facial was named best professional skin treatment in the awards’ skincare round-up – a bespoke clinic facial focusing on repairing the skin barrier with tech like cryotherapy and near-infrared.

2. Makeup essential: Victoria Beckham Beauty The Brush Collection

In makeup, the judges’ top “Best in Class” tools win went to Victoria Beckham Beauty’s The Brush Collection.

• Why it won: editors and pro artists highlighted how comfortable the brushes feel in hand and how cleanly they blend product – from base to eyes.

• Best for: anyone who has invested in good formulas and now wants pro-level application.

• Where to buy: Victoria Beckham Beauty’s own site ships to the UK; selected stockists and pop-ups sometimes carry the line.

Other makeup winners across the awards include formulas from Chanel, Rare Beauty, Dior, Kylie Cosmetics and Makeup by Mario – making the list a good edit if you want a “no-regrets” makeup bag update.

3. Hair tool of the moment: GHD Chronos Curve Max Wand

On the hair side, the standout Best in Class tool is the GHD Chronos Curve Max Wand. Judges loved how fast it curls and how long the style lasts, even on fine hair.

• Why it won: salon-level results, speed and hold – without needing expert skills.

• Best for: big, polished waves or quick, everyday styling.

• Where to buy: major UK retailers like Boots, Lookfantastic, John Lewis and GHD’s own site typically stock the brand.

The full hair category winners also include everything from BaByliss air stylers to Olaplex conditioners and Living Proof scalp serum, covering tools, treatments and supplements.

4. Body & nails: Vaseline Gluta-Hya and a body-care upgrade

For body care, judges voted Vaseline Gluta-Hya body lotion into “Best in Class” status, specifically calling out how affordable it is versus how glowy and hydrated it makes skin look. It scored full marks from every judge who tried it.

• Why it won: drugstore price, luxury-level glow, and a formula testers genuinely repurchased for themselves.

• Where to buy: widely available across UK high street chemists and supermarkets (think Boots, Superdrug, big grocers).

The wider Next in Beauty Awards 2025 body-and-nail winners list reads like a complete body routine:

• CeraVe Moisturising Lotion – straightforward, fragrance-free hydration, loved by dermatologists.

• Magnitone Diablo Pro Body Sculpting Device – home-use tech for firming and toning.

• Mylee Strip Off Waxing Kit – for at-home hair removal.

• Andreia nail care products and Sally Hansen Miracle Gel for mani maintenance.

For a Niche reader, that’s essentially a ready-made “Sunday reset” basket.

5. Fragrance: Acne Studios x Frédéric Malle & Valentino’s Sogno in Rosso

Fragrance is where the awards lean ultra-editorial. Across the fragrance categories, 16 winners were chosen by a panel described as “the best smelling people we know”.

Two key names to know:

• Acne Studios Par Frédéric Malle Eau de Parfum – a minimalist, aldehydic “clean but not boring” scent created with Swedish fashion house Acne Studios, which has become a fixture in Who What Wear UK editors’ own perfume wardrobes.

• Valentino Beauty Anatomy of Dreams Sogno in Rosso Parfum – one of the Best in Class winners, praised for its distinctive mix of black pepper and milky notes.

These are not entry-level celebrity fragrances – they’re editor scents for readers who treat perfume as fashion.

How the Next in Beauty Awards 2025 were judged

One of the reasons beauty insiders take the Next in Beauty Awards 2025 seriously is the judging process itself:

• 60+ judges – including dermatology-aligned experts, aestheticians, professional makeup artists, hair stylists, editors and influencers – took part.

• Products were tested over time, not just swatched once. Judges shared before-and-after photos and feedback as they used each formula.

• Winners are a mix of new launches and established icons, which means the list isn’t just trend-chasing; it’s about what genuinely performs.

In other words, these awards sit somewhere between editorial curation and lab-style testing, which is why they work well as a filter when you’re overwhelmed by launches.

Why these awards matter for your 2025 beauty shopping

For Niche Magazine UK readers, the Next in Beauty Awards 2025 are useful for three big reasons:

1. They save you time (and money).Instead of guessing which new serum or tool might be worth it, you can start with products that have already survived intense testing by people who see new launches every day.

2. They mix luxury and high street.The same winners’ list comfortably includes Frédéric Malle, Valentino Beauty and Beauty Pie alongside Vaseline, CeraVe and Andreia, reflecting how real routines usually look: a blend of splurge and save.

3. They centre the UK beauty scene.From the London awards night at Town Hall, King’s Cross, to the UK-focused judging panel and shopping links, this is a UK perspective on global beauty, which is exactly what many British readers – and Middle East–based UK beauty fans – are looking for.