Niche Business Awards 2021 in pictures

Hundreds attended the #NicheBizAwards last Friday.

Headline Sponsors Jaz Kaur and Narinder Nijjar of Fraser Stretton (middle) arrived early for interviews.

Almost 600 guests gathered at Athena in Leicester's Cultural Quarter on Friday, September 24.

It was the first time the annual event had been brought back face-to-face with the public since 2019.

The Mad Hatter's Tea Party theme had guests in awe.

The 2021 ceremony will go down in Niche Magazine history.

Photographer Hitz Rao took pictures throughout the night.

Entertainment commenced with a themed performance from Creative Edge dancers.

Guests played a game of 'Ears and Tails' raising money for charity.

Magician John Constantine wowed guests with tricks and treats.

Host BBC sports commentator Ian Stringer welcomed 15 winners to the stage.

The party continued into the night.

Nominations will be open to the public in January for the 2022 event.