The 10th annual ceremony presented 18 awards to Leicestershire businesses.
Congratulations old sport! The winners of this year’s Niche Business Awards were revealed last night (September 6) at the annual ceremony held at Athena.
The winners – all chosen by a panel of independent judges – other finalists, and around 400 other guests enjoyed a Great Gatsby-themed evening, headline sponsored by Hollingsworths Solicitors.
Greg Hollingsworth, director of Hollingsworths and this year’s headline sponsor, said:
“The Niche Business Awards is a highlight of the Leicestershire business community’s calendar, and this year was no different! I was delighted for Hollingsworths to be the headline sponsor for 2024, and to see so many worthy winners and finalists is a reminder of our thriving business community.”
Organised by marketing agency Cross Productions, which produces Leicestershire’s leading business publication, Niche Magazine, the awards were founded to celebrate business across Leicestershire.
Jenny Cross, CEO of Cross Productions, said: “It was another fantastic night at the Niche Business Awards. Nothing makes me prouder than to see the entire business community come together to celebrate those on the rise, those who’ve contributed for many years, and those who are excelling in their respective fields. With the number of finalists-per-category increased from three to five this year, we were able to shine a spotlight on more businesses and individuals than ever before."
This year marks the awards’ 10th event. Cross ensured the night was the biggest of all the ceremonies so far. Hundreds of sparkling balloons adorned the venue and 1920s-themed dance entertainment wowed the audience. Confetti cannons rained down on the crowd to signal the start of a roaring party and guests danced the night away, with many dressed to suit the theme.
The last decade has enabled the awards to showcase the organisations and individuals that make a positive impact on the local economy.
"A huge thank you to our panel of judges for their time and dedication in considering them all," Jenny added. "Further thanks to all our sponsors and ambassadors, without whom these awards would not be possible.
"I’d also like to thank my team at Cross Productions for their sterling work in producing this year’s event, especially our Head of Events, Charlotte Miles. Organising these awards takes a high-level of administration and collaboration, and – once again – the team couldn’t have made me prouder this year.”
…And the winners (in alphabetical order of category) are:
Best Customer Service
Sponsored by Giga Ops Ltd
Sask Optics
Best Family Business
Sponsored by The Beautiful Pubs Collective
ADS Laser Cutting
Best Large Business
Sponsored by Premier Logistics Group
Adey Steel
Best New Business
Sponsored by Hollingsworths
Meesh Consulting
Best Small Business
Sponsored by Trident
Amedics Clinic
Business Growth
Sponsored by Everards of Leicestershire
HIT Technology
Businessman of the Year
Sponsored by BP Legal
Dr Yasin El Ashrafi BEM
Businesswoman of the Year
Sponsored by Sanjay Foods
Dr Nora Albaldawi
Community Champion
Rehana Sidat
Creative
Sponsored by Kazzoo IT Solutions
The Little Theatre
Eco Excellence
Sponsored by Michael Smith Switchgear
Abacus Flooring Solutions
Employer of the Year
Sponsored by ksabLAW
Zinthiya Trust
Entrepreneur of the Year
Sponsored by Springfields
Bhumika Parmar
Hospitality
Sponsored by PPL PRS
Tap & Run
Leicestershire Charity of the Year
Sponsored by HIT Technology
Wesley Hall Community Centre
Lifetime Service Award
Dr Sanjiv Nichani OBE
Professional Services
Sponsored by Jerroms Miller Specialist Tax
Motorsport Legal
Rising Star
Sponsored by Weatherwise Services
Nash Chhatralia
Nominations for the Niche Business Awards 2025 open in December.
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