A 20-minute journey could now cost just 60p.
New prices have been released for the Santander e-bike scheme in Leicester, which will push residents and visitors to make the most out of the e-bike service.
The new pricing structure offers anyone visiting, living or working in the city the opportunity to get around by e-bike.
Following feedback from riders, the new, easy-to-follow pricing structure is based on the number of minutes the bike is in use.
Miguel Vital, Ride On’s CEO commented: "Since launching the e-bike scheme last year we've been making efforts to make cycling the most convenient solution for residents and visitors.
"Now, with this new pricing structure, we are answering the call from our users to become an affordable, convenient and easy-to-use means of transportation in the city, especially for those signing up to long-term memberships."
Monthly membership costs £12 and yearly membership £60 (student discounts are available too). It means regular users will reap the rewards of signing up to a subscription.
Regular users of the scheme, including commuters, will be rewarded with further reduced costs. They will enjoy the first 20 minutes of each ride for just 60p, followed by a reduced rate per minute the bike is in use.
Pay As You Go riders
Under the new system, Pay As You Go users can make use of e-bikes whenever they need without paying an unlocking fee.
There's a fixed £1.20 fee for the first 20 minutes. After that, users will only be charged for the number of minutes riding the e-bike.
A 25-minute ride on a Pay As You Go plan costs £1.70, compared to 85p with a membership.
City life on two wheels
With a packed schedule of summer events, Leicester is the ideal city to discover by e-bike.
Visitors can discover the colourful artworks of Bring the Paint Street Art Festival (May 23-39) by bike. Or, they can enjoy a leisurely cycle along Leicester’s waterways whilst taking in Riverside Festival (June 4-5).
Currently, the e-bike scheme has 37 docking stations, with around 350 cycles in use across the city.
There will be new stations at the University of Leicester, Braunstone Leisure Centre, County Hall and Almond Road with more planned over the coming weeks. Once complete, it will be the largest docked e-bike scheme in the country, offering 500 e-bikes across 50 stations.
Both bikes and docks can be pre-booked, and users are encouraged to do so. Pre-booking guarantees users can start and end their journey at their desired stations.
Dock bookings are free until June 30.
The addition of a virtual wallet allows users to have total control of their expenses.