The Leicester Gift Card: rewarding employees, supporting local

In a bid to help Leicester recover from Covid and its extended restrictions, BID Leicester has come up with a gift card that can be spent in over 100 city centre businesses.

The Leicester Gift Card, produced by BID Leicester, comes just in time for Christmas when businesses will be gifting and rewarding their employees and clients for their hard work and loyalty over the turbulent year.


Other local gift card schemes exist across the country. Last year, over 22,000 town and city gift cards were sold across the UK, with an average card value of £45.


The scheme allows employers to gift team members while supporting other Leicester businesses simultaneously, locking in spend to the local economy, and helping to support communities.


Simon Jenner, BID Leicester Director, said: “For local companies, it’s a great way to give a gift to staff and also to ensure that the spend is invested locally, helping to support a vibrant and attractive city centre for their employees to work in.


“There may be limited scope for Christmas parties or office nights-out due to limits on group sizes, but companies can still show their gratitude to staff through the Leicester Gift Card.


“And it’s not just city centre companies that can benefit. As it can be spent in shops, bars, cafés, restaurants, and leisure experiences, it’s the perfect gift for family, friends, and colleagues because all ages and tastes are catered for.”


BID Leicester suggests employers can use the card as a ‘welcome back to the office’ gift as well as a Christmas bonus, leaving or milestone gift.


The Leicester Gift Card can be spent in retail chains, independent shops, restaurants, pubs, cinemas, and hotels including the likes of John Lewis, King Richard III Visitor Centre, Boots, Pandora, Marks & Spencer, Novotel, and Giggling Squid.

Read the full article in Niche Magazine.


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