top of page

The #WeAreLeicester campaign and what it meant to this local woman

Reflecting on the Leicester Twitter campaign that took place in July, one Leicester local talks about what Leicester means to her.

The #WeAreLeicester Twitter campaign took over social media last month. It aimed to unite Leicester as a community during its lockdown.


"I Love Leicester for its culture, its community, its diversity, its history, its universities, for its Tigers, its Foxes and for LCFC, the greatest sporting story ever told." This is the #WeAreLeicester campaign tweet, which Cross Productions put out to celebrate the fierce love Tracey Miller has for her beloved home town.


The social butterfly and charity sector advocate is from local taxation specialist firm, The Miller Partnership.


From history lessons at Abington High School (now part of Wigston Academy) to the latest festivals, Tracey put together some more words to express what Leicester means to her. "But there’s simply so much more to my city," she wrote. "It’s a place which welcomes people in, which shelters diverse communities (including a business community who strive together, unite for a cause, and who collaborate for the greater good). "My earliest memories include playing in the rubble at The Crescent on King Street, which my grandfather Ted was converting into glamorous offices for the business boom of the late swinging 60s. "Ratae Coritanorum, Abington High School’s Latin and history lessons taught me, was a settlement where the remains on the site of the Roman baths form part of Jewry Wall whose museum houses artefacts which Leicester’s children will explore and enjoy.

"Our museums and architecture are wonderful to behold, from the Guildhall to the Space Centre, The Newarke to the Clock Tower, Belgrave Hall to New Walk. "Our universities are pioneering and groundbreaking in the arts, medicine, science and law, our theatres and cinemas celebrate one of this country’s most culturally rich collective of communities. "Leicester Comedy Festival is multifaceted and joyous, Pride is always with us, Caribbean Carnival gives a perennial BLM rallying cry. Our synagogues, churches, mosques and Leicester Cathedral itself unite harmoniously to tend their cross-faith celebrants. "The culinary scene is extraordinarily multicultural boasting a variety of Asian, European and modern British dining choices to savour and we all enjoy our individual favourites. Even when we can’t go to them, they’ll come to us safely delivering when we’re confined at home. "We have so many local heroes to praise: our caregivers, our community champions, our infrastructure supporters, our drivers, our ethical business owners, our charities working hard to survive in extremis. "We support our Foxes, our Tigers, our Riders, our Falcons and our grass roots clubs and future sporting superstars. "My own ‘religious’ fanaticism is dedicated to LCFC, whether they’re playing Leeds United under Don Revie on my first visit to Filbert Street or Crewe Alexandra on a cold Tuesday night in their sole third tier campaign, being serenaded by Andrea Bochelli, on our award winning pitch, that last day of the most magical season top flight football has ever known, I was there. "The wonderment of the Champions League anthem at the King Power Stadium cannot be experienced by every football fan, but we do all know that enjoyment and endurance go hand in hand.  "True disciples of my city won’t falter when times are tough. We will work hard, we will pray for financial aid for our venues great and small, we will tackle those issues which threaten to cripple those struggling within our community and we will fight the injustices which lay us low. #Fearless. "Endurance will see us through and we will rise again, like a Phoenix, another of my favourite Leicester places. Our Curve, Haymarket, and Little Theatres won’t be creativity-flattened and that’s Y, as a city, our resilience will prevail. "Together we stand. #WeAreLeicester."

bottom of page