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Leicester digital agency builds skills with bootcamp training

The course consists of 130 hours of guided learning.

Anicca Digital team celebrate
The team at Anicca Digital

Anicca Digital, a Leicester digital agency, have announced the launch of a 12-week skills bootcamp.

The bootcamp leads to a high-level qualification from the Digital Marketing Institute (DMI).

Skills Bootcamps are flexible courses that give people the opportunity to build up tech skills and provide expert help reaching an interview with a local employer.

The new accreditation will help more people develop new skills, awarding 60% to 100% discounts on the cost of a course to those aged 19 and over who qualify.

Founder and CEO of Anicca Digital, Ann Stanley comments: “There has never been a more important time to have digital marketing skills, whatever someone’s age or background.

"The DMI qualification will not only broaden someone’s knowledge, but also set them apart from others in the marketplace.

"This is a significant opportunity for those living in Leicester or the East Midlands who are new to digital, or those looking to learn new marketing techniques.”

They are being developed by the Government as part of the Lifetime Skills Guarantee and Plan for Jobs and will lead to a Level 5 DMI qualification.

The delivery of this qualification has been made possible after Anicca Digital was awarded the coveted D2N2Local Enterprise Partnership (LEP) trainer provider accreditation.

The new accreditation will help more people develop new skills, awarding 60% to 100% discounts on the cost of a course to those aged 19 and over who qualify.

The course consists of 130 hours of guided learning and can be taken up as part of a work placement via an employer, or through an independent sign-up.

What happens at Bootcamp

Course modules, which are a mix of theoretical and practical sessions include:

  • Social Media

  • SEO & Content Marketing

  • Paid Media & Digital Advertising

  • Measurement & Analytics

  • Email Marketing

  • Video & Display

  • Web optimisation

  • Marketing strategy

Fiona Baker, Head of People and Skills at the D2N2 Local Enterprise Partnership added:

“We are delighted to be able to bring skills bootcamps to Leicester.

"Training in the skills of the future and the skills we know our employers need is critical to our region’s economic recovery and our long-term growth.

"We are delighted that Anicca has achieved our accredited training status.

"Ann and her team of digital experts are experienced in delivering DMI training and providing the additional support that learners require.”

Each of the sessions is delivered by one of Anicca Digital’s specialists in its Leicester training facility, each Wednesday from January 2022.

Those who need remote training can live steam or catch up on each session.

Optional and practical ‘recruitment ready workshops’ are also on offer, plus there is the opportunity for two-hours free mentoring from trainers and agency staff.

Additional exams, such as the Google Analytics or Google Ad certifications are also available.

Successful candidates will receive an attendance certificate once the 130 hours of training is verified.

The DMI exam is then taken following a period of study, the Certified Digital Marketing Professional course, after which further qualifications can be taken.

Priority group learners can apply for funding for the Digital Bootcamp, leading to the Level 5 DMI qualification with a detailed breakdown of the course.


Written by Emily Miller

Emily is a Senior Journalist for Niche Magazine with over a decade of journalism experience. She enjoys going to gigs, visiting galleries and walking in all weathers.


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