The Y is hoping to raise £15,000 in just one week.
For one week only, donations made to youth homeless charity The Y will be doubled.
As part of The Big Give Christmas Challenge 2021, donations made between November 30 and 12pm on December 7 will be matched.
Joanna Fleetwood-Smith, Business Development Director at The Y said: “The Y has a unique position as a homeless charity and arts venue, and we’re using our expertise to provide vulnerable young people with a safe and nurturing environment to develop their skills.
"Christmas can be a particularly difficult time"
Pukka Pies and The Monday Trust will be matching the donations to have a greater impact on youth homelessness in Leicester.
Isaac Fisher, Pukka’s General Manager said: “As The People’s Pie, we want to support the local community, which is more important now than ever.
"That’s why getting behind The Y’s Big Give Christmas Challenge, which encourages local young people facing isolation to develop their creative skills, was the right thing to do. Together, we hope to make a positive difference to their future.
"Christmas can be a particularly difficult time and we are always extremely grateful to our supporters for their donations, big or small, which will enable young people to leave homelessness behind for good.”
The Y raised an impressive £12,000 during last year’s campaign. The charity aims to beat that this year with a new target of £15,000.
Funds raised during the campaign will go towards The Y Events Lab. The lab helps vulnerable young people develop technical and events skills, confidence, creativity and work readiness.
This is followed by opportunities for creative collaboration and work experience in The Y Theatre, Leicester's oldest surviving theatre.
The campaign will close at 12pm (midday) on Tuesday, December 7.
Written by Kerry Smith
Kerry is editor of Cross Production's Niche Magazine in Leicester and has a degree in film and journalism. She writes about business news, entertainment, and local people.