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Leicester Fashion District partners with FU Media to further ignite local fashion scene

The partnership aims to amplify the voices of Leicester’s fashion community.

Sallyanne Kirk, Creative Director of LDF CIC & Kevin Urquhart, MD & co-founder of FU Media.
Sallyanne Kirk, Creative Director of LDF CIC & Kevin Urquhart, MD & co-founder of FU Media.

Fraser Urquhart Media (FU Media) – one of the most established independent PR, media and publishing specialists in the Midlands – has announced a partnership with Leicester Fashion District Community Interest Company (LFD CIC).

Kevin Urquhart, MD and co-founder of FU Media, commented: "We are incredibly proud to partner with Leicester Fashion District, helping to support and promote their mission to further ignite Leicester’s fashion scene.

"There is a huge wealth of fashion and design talent in the city, but not everyone has the opportunity to take their passion further. What Sallyanne [creative director of LDF CIC] and the team are doing as part of the LFD initiative is hugely inspirational, and we’re very much looking forward to being by their side on this journey."

The collaboration aims to further propel Leicester’s fashion landscape into new heights by celebrating emerging designers and creatives in the city.


Leicester Fashion District is dedicated to fostering a vibrant, independent fashion industry in Leicester by championing support for designers and fashion creatives at every turn.

Through workshops, funded courses, and creative upcycling initiatives, LFD CIC aims to cultivate community engagement and promote inclusivity while boosting confidence and mental well-being.

Sallyanne Kirk, creative director of LDF CIC, said: "Having access to the expertise of the FU Media team is incredibly exciting.

"They’re an agency with an excellent reputation, and we’ve worked with them on other projects in the past and been thrilled with the results. We can’t wait to see what this partnership brings!"


The FU Media team will provide comprehensive PR and communications support to LFD, ensuring that its mission and values receive the attention they deserve across the Midlands and beyond.

Through strategic promotion and engagement, the partnership aims to amplify the voices of Leicester’s fashion community and celebrate its creativity and innovation.

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