top of page

New sponsors onboarded as Riders Business Club prepares for relaunch

New-look business club will meet at Morningside Arena.

The Riders' British Basketball League season begins on September 15.
The Riders' British Basketball League season begins on September 15.

The Leicester Riders Business Club relaunches next month - with sponsors invited to take to the court.

The first event of the season takes place on September 13 - two days before the 2023-24 British Basketball League season starts for Riders, at home to Cheshire Phoenix.

Sponsors are invited to bring a senior contact along as their business club guest to showcase what Riders sponsorship offers for local organisations.

Guests will join a basketball session led by coaching staff, enter into a prize draw, and network with other business leaders.

They will be welcomed by Leicester Riders chairman, Kevin Routledge, and get an update on the work of the Leicester Riders Foundation from general manager Laura Shepard.

There has been increased interest this summer in Riders' corporate packages. Player sponsorship has increased 50% year-on-year, the vast majority of last season’s corporate sponsors have renewed, and new businesses joining for first time include Better IT, Abel Alarm, 2XL Commercial Finance, and Griffin Fit.

Next month’s business club is the first of several the club is planning for the 2023-24 season. Each will have a different theme and focus, while providing a look behind the scenes at the Riders, Foundation, and Arena.

"We've been building our business offer over the summer following the arrival of Tracey Hallam as our commercial manager and our partnership with 1284," said Kevin Routledge.

"The support of our sponsors is crucial, not just for the Riders but also for our community foundation and the arena itself."

Based in Loughborough, 1284 provides award-winning B2B corporate communications to innovative public and private organisations in the East Midlands.

"We've been involved for a couple of years now," said George Oliver, managing director of 1284. "We are really excited about getting more involved with the new-look Riders Business Club."

The second Riders Business Club meeting of the season will take place on November 20.

It has been arranged to coincide with the Morningside Arena hosting the World Snooker Tour, giving guests a behind-the-scenes look at the arena’s staging of international tournaments.

The full list of the Riders' corporate sponsorship opportunities is available online. For more information on partnering with the Riders, please contact


bottom of page