Finalists announced for the Niche Business Awards 2021

'Hopefully the last one we'll be doing online'.

The finalists of the seventh annual Niche Business Awards - Mad Hatter's tea party in theme - have been revealed for 2021.


More than 400 individuals and businesses were put forward across 15 categories when nominations opened in April. They were whittled down to six semi-finalists.


Property agency Fraser Stretton is this year's headline sponsor. Co-Director Narinder Nijjar said: "We're the proud headline sponsors of this year's fantastic Niche Business Awards. A massive well done to all the semi-finalists who have got this far. Tonight is a really exciting occasion!"


Judges decided upon three finalists, which were revealed last night. Those in the running for an award will no doubt be eagerly anticipating the ceremony on Friday, September 24, held at Athena.


Best New Business sponsor Amanda Daly said: "The nominations that came through are fantastic examples of inspirational leaders for the future."


Last year's ceremony was held virtually for the first time ever and provided a much-needed uplift to spirits across the county.

This year, there are two new categories introduced: Community Impact and Entrepreneur of the Year.


Jenny Cross, CEO of Cross Productions, which runs Niche Magazine and the Niche Business Awards, said on Tuesday night as part of the announcement: "As much as we were hoping to be with you in person, we're still in a position where unfortunately we're not able to do that. So, finally, these finalists announcements are hopefully the last one we'll be doing online.


"It's been a really tough year this year for so many businesses but we've also seen so many absolutely take to the stage and reshape and take advantage of the opportunities that have been presented in front of them.


"Our judges stated what a tough job it's been; I appreciate this is something we hear time and time again but it just proves that each year business are getting stronger and stronger."


Here are the finalists.


BEST NEW BUSINESS

Sponsored by HOLLINGSWORTHS SOLICITORS

Truinvest

Louise Rose Aromas

Steven Mather Solicitor


BEST FAMILY BUSINESS

Sponsored by ER RECRUITMENT

Mo Bro's

Fraser James Blinds

Charles Bentley


BUSINESS GROWTH

Sponsored by TORR WATERFIELD

Truinvest

Scope Construction Ltd

Michael Smith Switchgear


BEST SMALL BUSINESS

Sponsored by BARRATT SMITH & BROWN

BP Legal

Imperial Roofing Supplies

Randalls


DIGITAL BUSINESS OF THE YEAR

Sponsored by TAKE ME

HEAL.MED

Anicca Digital

Trident


COMMUNITY IMPACT

Sponsored by MR H IT

Mission:Foodbank

ER Recruitment

HQ Recording Studio


RISING STAR

Sponsored by PPL PRS

Herpreet Kashb - BP Legal

Jenna Leigh - JL Mentor

Rob Spence - Paragon Sales Solutions


EMPLOYER OF THE YEAR

Sponsored by GROWTH PARTNERS

Pattersons Commercial Law

Michael Smith Switchgear

PPL PRS


BEST CUSTOMER SERVICE

Sponsored by PHIL NASSAU ACTION COACH

Fabric Recruitment

Bushra Ali Solicitors

Jodi Kate Skillen


CHARITY OF THE YEAR

Sponsored by MORNINGSIDE PHARMACEUTICALS

Midland Langar Seva Society

Shama Women's Centre

The Bridge


ENTREPRENEUR OF THE YEAR

Sponsored by KAZZOO IT

Bushra Ali - Bushra Ali Solicitors

David Hunter - Take Me

Mark Smith - Truinvest


EDUCATIONAL EXCELLENCE

Sponsored by LEICESTER CASTLE BUSINESS SCHOOL

Generation Youth

PPL Cover

The Crucible Project


PROFESSIONAL SERVICES

Sponsored by THE MILLER PARTNERSHIP

Ninja HR

Firetree Visual

Bushra Ali Solicitors


BUSINESSMAN OF THE YEAR

Sponsored by BP LEGAL

Sean Smith - Michael Smith Switchgear

Mark Smith - Truinvest

Romail Gulzar - Pukaar News


BUSINESSWOMAN OF THE YEAR

Sponsored by TILTON CONWAY

Lola Ojomo - Pure Homecare

Emily Smith - Micheal Smith Switchgear

Nicki Robson - Breedon Consulting