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Niche Business Awards announces 2024 finalists

Seventeen awards to be won by Leicestershire businesses at the #NicheBizAwards.

A crowd gathered, applauding and filming on mobile phones at the Niche Business Awards finalist event

The finalists of this year’s Niche Business Awards were revealed this week at a Niche Networking event at the Menphys Hub.


The Niche Business Awards 2024 will reveal its winners – as chosen by an independent panel of judges – on Friday, September 6. This year’s headline sponsor is Hollingsworths Solicitors.

Greg Hollingsworth in a casual suit at the Niche Business Awards finalists event
Greg Hollingsworth, director of Hollingsworths

Greg Hollingsworth, director of Hollingsworths, said: We’re delighted to be headline sponsors for the 10th year of the Niche Business Awards.

"What’s special about the Niche Business awards is it really brings together the whole community from across Leicestershire, and it’s a real celebration.

"For those who are nominees, finalists, winners, and ambassadors for the 2024 awards, the fantastic journey you’re about to go on will give your business real recognition for the successes you’ve had.

"Recognition is a motivator. We don’t work for recognition, but we work to be worthy of the recognition we receive.


The awards were invented to celebrate businesses across Leicestershire and are organised by marketing agency Cross Productions, which publishes Leicestershire’s leading business publication Niche Magazine.

Jenny Cross, CEO of Cross Productions at the Niche Business Awards finalists event
Jenny Cross, CEO of Cross Productions

Jenny Cross, CEO of Cross Productions, said: “We’re thrilled to be celebrating the 10th year of the Niche Business Awards. Over the last decade we’ve been able to recognise some of the finest businesses that Leicestershire has to offer, and this year continues the tradition.

"We’re glad the awards continue to be one of the highlights of the local event calendar, and a superb opportunity for networking and PR. It’s for this reason that we’ve increased the number of finalists per category from three to five, allowing us to spotlight more of the county’s outstanding businesses and individuals.

"There’s no doubt that award recognition helps to build trust in companies and attract new clients and customers, and that’s reflected in the hundreds of nominations we’ve received again this year.


This year marks the awards’ 10th event and aims to showcase the organisations and individuals that make a positive impact on the local economy.


Acting as a springboard for finalists and winners, Niche Magazine provides valuable coverage for those involved, creating further brand awareness – in print and online platforms – for those involved in the awards.


Among the finalists are large corporations, family-run SMEs, entrepreneurs, creatives, starts ups, charities, and hospitality specialists. An independent judging panel will now conduct in-depth research into the finalists, who were chosen by their category sponsors after thorough review.

The event is well-known for its quirky themes and breaking down business formalities, bringing local professionals together to celebrate one another's success, rather than compete. This year’s theme is The Great Gatsby, so guests can expect the ceremony to deliver on glamour and decadence.

Jenny added: "We look forward to welcoming Leicestershire’s thriving business community to Athena for the 2024 ceremony.

"There can be no greater way to make a spectacle of the evening than our Gatsby-inspired theme – the perfect way to celebrate 10 years.”

Tickets for the Niche Business Awards 2024 are on sale now. The ceremony will take place at Athena in the Cultural Quarter on Friday, September 6.


…And the Niche Business Awards finalists are

Best Customer Service

Sponsored by Giga Ops Ltd

Beautiful Smiles

Bistro Live

BP Legal Solicitors

Furnley House

Sask Optics


Best Family Business

Sponsored by The Beautiful Pubs Collective

ADS Laser Cutting


Pukka Pies

Soar Valley Press

The Owl & Pussycat


Best Large Business

Sponsored by Premier Logistics Group

Adey Steel

Harry Dalby Engineering

JM Wholesale

Summit Engineering

We Are SDI


Best New Business

Sponsored by Hollingsworths

Beautiful Smiles

Kith & Kin

Meesh Consulting




Best Small Business

Sponsored by Trident

Amedics Clinic

Another World Media

Beautiful Smiles

Handprints Day Nursery

Leicestershire Training Team


Business Growth

Sponsored by Everards of Leicestershire

Beautiful Smiles

Bespoke Benefits

HIT Technology

The Superbia Group

WBR Group


Businessman of the Year

Sponsored by BP Legal

Dr Yasin El Ashrafi BEM – HQ Recording

Joseph Bentley – ACT Medical

Kiran Parmar – The Parmar Collection

Sam Hagger – The Beautiful Pubs Collective

Stefan Fura – Furnley House


Businesswoman of the Year

Sponsored by Sanjay Foods

Bhumika Parmar – BP Legal Solicitors

Dr Nora Albaldawi – Beautiful Smiles

Kate Allan – ExpHand Prosthetics

Kelly McCormack – The Events Psychologist

Michelle Louise Williams – Meesh Consulting



Sponsored by Kazzoo IT Solutions


DMU Made

Keiran Vyas – Urban Young Actors

Pete Martin Photography

The Little Theatre


Eco Excellence

Sponsored by Michael Smith Switchgear

Abacus Flooring Solutions

Shakespeare Martineau

The Superbia Group

Unique Window Systems

University of Leicester


Employer of the Year

Sponsored by ksabLAW

Bistro Live


The Bridge (East Midlands)

The Superbia Group

Zinthiya Trust


Entrepreneur of the Year

Sponsored by Springfields

Bhumika Parmar – BP Legal

Dr Yasin El Ashrafi BEM – HQ Recording

Femi Latif – Femi Health & Beauty

Linda Neville – SanaMente Services

Simon Sansome – Snowball Community



Sponsored by PPL PRS

Bistro Live

Leonardo Hotel & Conference Venue Hinckley Island

Spice Bazzar

The Griffin Inn

The Tap & Run


Leicestershire Charity of the Year

Sponsored by HIT Technology

Age UK Leicester Shire & Rutland




Wesley Hall Community Centre


Professional Services

Sponsored by Jerroms Miller Specialist Tax

Edward Hands & Lewis Solicitors, Syston

Fishers Solicitors

Furnley House

Motorsport Legal

The Bistro Live Business Club


Rising Star

Sponsored by Weatherwise Services

Asheer Rahman – NodeIN Instruments

Dr Sanjiv Nichani – Healing Little Hearts Global Foundation

Isabelle Alexander – Capri Swimwear

Nash Chhatralia – The Bridge (East Midlands)

Toni Holland - Menphys


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