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Niche Business Awards celebrates 10 years

Have you nominated in our biggest awards night yet?

Niche Business Awards 2023 guests smile at sparkling champagne

For the 10th year in a row, the Niche Business Awards are open for nominations, which have been coming in since December.


Since its inception in 2014, we've welcomed more than 4,000 nominations. This year, there are 15 categories to nominate in. Get your nominations in by March 28.

Jenny Cross, CEO of our parent company Cross Productions, said: “The number of nominations for the Niche Business Awards have increased year on year which has proven the demand for local business awards. Going by those figures, we expect to see in excess of 600 nominations this year.

Niche Business Awards guests smile towards the stage

Headline sponsored by Hollingsworths Solicitors, the 2024 ceremony will mark the 10-year anniversary, which we have some tricks up our sleeves for, promising the entertainment to be off the scale in a bid to make this our biggest celebration yet.

Jenny added: "We’re going all out for our 10th ceremony in 2024 and ramping up our marketing so it could be that we see even more nominations coming through as people will want to be involved in the final event. However, you don’t have to be nominated to attend, so we’re keen to see many more new faces next September, especially after the buzz of last year’s awards.”

A Niche Business Awards 2023 winner collecting their award on stage and receiving a hug from the host

The Niche Business Awards 2023 saw more than 500 guests attend Athena in Leicester’s Cultural Quarter in September. Guests were delighted by an eccentric, interactive carnival theme complete with dancers, drummers and pyrotechnics.

We can't reveal what's in store for this September's awards night, but guests should prepare for the best night out on the Leicestershire business calendar.


Nominations close on March 28, 2024. Nominate at

Niche Business Awards 2023 entertainment on stage at Athena Leicester

The Niche Business Awards 2024 ceremony will be held on Friday, September 6, 2024.


Categories for Niche Business Awards 2024

Best New Business

Rising Star

Business Growth

Charity of the Year

Best Small Business

Digital Business

Best Customer Service

Entrepreneur of the Year

Professional Services

Employer of the Year

Best Family Business

Community Impact

Eco Excellence

Businesswoman of the Year

Businessman of the Year


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