Nominations are now open for Niche Business Awards 2022

Almost 600 guests attended the 2021 ceremony.

Nominations opened today for next year’s eagerly anticipated Niche Business Awards 2022.


The public can nominate now for their favourite businesses or individuals to win an award next year.


Headline sponsor for 2022 is Leicester Castle Business School. Going ‘beyond business as usual’, the higher education provider is a key player in developing talent in the city and county.


The school is also delivering the Help to Grow: Management programme which supports senior managers of SMEs to boost business performance, resilience, and growth, making the organisation an ideal advocate of Leicester and Leicestershire businesses.


Jenny Cross, CEO of Cross Productions, said: "Exceptional results come from exceptional efforts. We love to be able to recognise great businesses and individuals each year but it’s been particularly great to see how many have evolved over the course of the coronavirus pandemic.”

The Cross Productions team at the Niche Business Awards 2021

The public can nominate deserving businesses or individuals in one or more of 15 categories. Entrants are encouraged to also nominate themselves if they wish.


Since signing up to sustainability platform Zellar to help the company become more sustainable, they've created the new Eco Excellence category for 2022. It will reward a company or individual for making significant efforts to reduce their carbon footprint and achieve 'net zero'.


The Niche Business Awards ceremony 2021 saw more than 500 guests attend Athena in Leicester’s Cultural quarter in September.


Leanne Baker, operations director and event organiser at Cross Productions, said:

“So much hard work goes into putting the Niche Business Awards together all year round so it was really great to see the business community back together again to celebrate success across the city this year.”


Guests went down the rabbit hole upon entering Athena to find themselves at the Mad Hatter’s tea party, a fitting theme after such a surreal year.


The awarding body is known for its unusual and quirky themes each year. The Niche Business Awards 2022 has taken on a Back to the Future theme ready for the ceremony in September 2022.


The event is organised by parent company Cross Productions and runs in association with bi-monthly local publication Niche Magazine.


Categories for Niche Business Awards 2022:

Best New Business

Rising Star

Business Growth

Charity of the Year

Best Small Business

Digital Business

Best Customer Service

Entrepreneur of the Year

Professional Services

Employer of the Year

Best Family Business

Community Impact

Eco Excellence

Businesswoman of the Year

Businessman of the Year


Nominations can be made online now.


Nominations close on April 1, 2022.