One month to go: Niche Business Awards set to dazzle with a Bollywood-inspired celebration of Leicestershire’s finest

The popular, unconventional business awards return.

With just one month to go until one of the most anticipated nights in the Leicestershire business calendar, excitement is building for the 11th annual Niche Business Awards, returning to the stunning Athena Events Venue on Friday, September 5, 2025.

This year’s Bollywood theme promises an unforgettable evening filled with colour, culture, and celebration; a fitting tribute to Leicestershire’s vibrant Indian heritage.

Jenny Cross, founder of the Niche Business Awards, said: “This year’s ceremony will spotlight the incredible resilience, innovation, and passion that continues to thrive in our region. We work hard to ensure it’s always a true celebration of who we are as a business community.

Last year's winners

"From the entertainment and décor to the electric atmosphere, this year’s Bollywood theme allows us to honour the diversity that makes Leicestershire such a special place to live, work, and grow.”

Founded to celebrate the very best of Leicestershire-based businesses only, the Niche Business Awards have been a staple of the local events scene for over a decade. Known for shaking up the formalities of traditional awards ceremonies, the Niche Business Awards are renowned for delivering high-energy entertainment, feel-good vibes, and meaningful recognition for the county’s most exceptional businesses.

Adam Burrage, Managing Director of Trident, headline sponsor of the Niche Business Awards, said:“We're incredibly excited for the ceremony! It's always a highlight of the year. We'll be bringing key members of the Trident team and clients to celebrate with us.  "The Niche Business Awards are a fantastic opportunity to celebrate the best of Leicestershire's business community. It's a chance to network, gain inspiration, and acknowledge the hard work and innovation happening across the region.”

With just 400 seats available – many already reserved for finalists, sponsors, and charitable organisations – remaining tickets are in limited supply and expected to sell out quickly from this point. Local business leaders, entrepreneurs, and community champions are urged to secure their place now for an unmissable evening of glamour, inspiration, and community spirit.

Tickets are available to buy via an online form.