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Partnership announced between Sturgess Motor Group andnounces partnership with BYD electric vehicles

A "significant head start in bringing electric vehicles to the market."

Sturgess BYD - Chris Sturgess (Chairman) and Jason Challis (Brand Manager)
Sturgess BYD's Chris Sturgess (Chairman) and Jason Challis (Brand Manager)

Sturgess Motor Group of Leicester are delighted to announce their newly formed relationship with Chinese electric vehicle manufacturer BYD.


Established in 1897, the fifth generation family business has opened a new sales and service facility for the BYD brand at its landmark site on the Aylestone Road, Leicester, located within walking distance of the Leicester Tigers rugby ground and Leicester City’s King Power stadium.


Company Chairman, Mr Chris Sturgess said: “BYD is a new name in the automotive sector but their vast experience with battery manufacturing has given them a significant head start in bringing electric vehicles to the market.”


Chris, along with his brother, Barney, are fourth generation members of the Sturgess family to work in the car industry.

“There is little doubt that over the 126 years since our great-grandfather, Walter E Sturgess, established the company, the automotive business has changed dramatically and the introduction of electric vehicles is the next chapter in a vastly evolving industry.

"This new relationship is extremely exciting and we are delighted to be partnered with a manufacturer that is so far ahead in terms of battery technology and how it will help deliver a great ownership experience to the BYD driver.”


The BYD range currently has three models, the five-door Dolphin, Atto 3 mid-size SUV and the recently launched Seal sports saloon.

Chris commented: “This is just the start of the BYD product line-up for the UK and there will be more to come in 2024 and beyond. We have put our sales staff through some intensive EV training to make sure the advice they offer is absolutely right for someone considering a BYD electric vehicle.”


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