Revenue growth sparks new hires at Leicester marketing agency

There's a further two positions available to apply for.

New starters Mark Janes, Angela Padfield, and Jayesh Mistry

Three new hires have been made at Leicester-based digital marketing agency Anicca Digital.


The full-service performance agency has strengthened three of its internal teams by employing Mark Janes as Content Account Manager, Angela Padfield as Business Development Manager, and Jayesh Mistry in the Paid Media team.


Mark Janes brings with him over 25 years of marketing experience, much of it in the education sector, including seven years in De Montfort University’s marketing team. He recently completed the DMI qualification at Anicca Digital.


Mark commented: “I was really excited by the breadth of knowledge in the Anicca team. I felt that I could bring my public and private sector knowledge to the table and help our clients learn something in return. I’m very interested in the training side of the agency, and the added value skills offered by Anicca.”


Angela has joined the Anicca team from Reach Plc, after supporting the Leicester Mercury commercial team for 11 years. She brings with her significant local contacts and experience of selling SEO and PPC services.


Angela was one of many people that has suffered redundancy caused by the pandemic. She said: “When I found out I was to be made redundant, I made a list of companies that I would like to work for. Anicca was top of that list. I approached Ann Stanley about a position, and the rest is history. I have been so impressed by the customer-centric approach at Anicca – I feel like we are delivering so much value to our clients.”


Jayesh Mistry has spent two years at Adtrak managing Pay Per Click campaigns for a range of clients, and now brings that expertise to Anicca’s client portfolio.


Jayesh said: “I was excited by the prospect of joining the dynamic, creative paid media team at Anicca Digital. I have lots of ideas and having access to a sector expert like Ann was a real draw. The agency has a wide variety of clients across a range of sectors, which enables me to try out new advertising techniques to get the best results for our customers.”


Jayesh, who lives in Rushey Mead, was also excited by the prospect of being able to skateboard to work: “I’m a keen skateboarder and having the office so close and being able to commute via skateboard was a big attraction for me.”


Managing Director of Anicca Digital, Ann Stanley, said: “The pandemic has seen many businesses switch budgets to online marketing, following their locked-down customers onto marketplaces, social media or e-commerce platforms. As a result, we are thrilled to be able to employ more talented, local people into well-paying long-term roles at Anicca.


“We are recruiting for a further two roles within the agency’s paid media team – both at a relatively senior level; Senior Account Manager or Account Director. We welcome applications from anyone with over three years’ relevant experience of managing digital advertising campaigns.”


See the full job descriptions here.

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