Why more Leicestershire business owners are turning to this recovery habit
- Jenny Cross
- May 2
- 3 min read
Could cold plunge tubs be the key to productivity and focus?
Running a business in Leicestershire means more than making profit. It means providing jobs, supporting families, and fuelling a regional economy that thrives on the ambition, energy, and resilience of its local entrepreneurs.
But when you're constantly "on" – juggling strategy, staff, cashflow, and customers – something starts to slip. Sleep gets patchy. Focus dips. Stress builds.That’s why a growing number of Leicestershire business leaders are adopting one powerful habit to reset, refocus, and recharge.
Not just for their own wellbeing, but for the health of their businesses and, by extension, our shared local economy. It’s not another productivity hack. It’s not another mindfulness app. It’s cold water therapy. And once you start, you’ll wonder how you ever led without it.
Why it matters in Leicestershire
Mental health isn’t a luxury. It’s the foundation of sharp leadership and sustainable growth, the very things that keep the wheels of our local business scene turning. And let’s be honest, Leicestershire is no stranger to resilience.
From our rich manufacturing roots to our thriving network of SMEs, we’ve adapted, recovered, and grown through recessions, political changes, and global upheaval. When leaders are well, businesses thrive. When businesses thrive, jobs are created. And when employment and innovation rise, so does Leicestershire’s economic resilience. That’s why prioritising mental clarity and physical recovery isn’t indulgent – it’s a responsibility.
Cold water therapy is simple, accessible, and proven to support stress recovery, sharper thinking, and better sleep – all essential tools for navigating today’s fast-paced business world.
Our top 3 cold plunge tubs
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1. The Cold Pod – Your First Step to a Sharper Mind [Buy it on this Amazon Affiliate Link]
Perfect for those taking their first plunge into cold water recovery. Lightweight, budget-friendly, and surprisingly effective.
Easy setup – no electrics
Lightweight and portable
Insulated to keep water cold for longer
Ideal for users up to 6ft
Leaders in Leicester, Loughborough, and Hinckley, this is your no-fuss entry into clarity, calm, and better business performance.
2. CalmMax Ice Bath – Built for bigger frames & bigger thinking [Buy it on this Amazon Affiliate Link]
Need more room to recover? This tub offers extra space, comfort, and strength, perfect for taller or broader builds.
Holds up to 500L
Wide and deep with foldable design
Insulated and weather-resistant
Great for users over 6ft
For business owners who think big — from Coalville to Market Harborough — this tub gives you the space to reset.
3. Polar Recovery Tub – Portable & athlete-tested [Buy it on this Amazon Affiliate Link)
This tub is for the serious ones. If you already prioritise performance, this one keeps up with you.
High-grade, puncture-resistant materials
Fully foldable and includes a lid and pump
Maintains cold temperatures with thermal layering
From Melton Mowbray to Wigston, this one’s for those leading the charge and making waves.
Why cold water therapy is worth it — for you and the economy
Cold water therapy isn’t just a personal investment, it’s a professional one.
They help boost norepinephrine by up to 530%, improve focus and energy, reduce stress and inflammation, helps you lead with a clearer head, enhances sleep and recovery, fuels long-term stamina, builds nervous system resilience, and makes you sharper under pressure.
Strong minds build strong businesses. And strong businesses build a stronger Leicestershire.
Ready to reset?
You don’t need a plunge tub. But if you’re running a business, managing a team, or driving growth in Leicestershire — once you have one, you’ll wish you’d started sooner.
Pick what fits your space, frame, and budget
Click a link above
Make recovery your competitive advantage
Every cold plunge is a step towards better leadership and a stronger local economy.
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