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Inside the revamped Boots Fosse Park: A fresh look at beauty, baby, and beyond

  • Writer: Kerry Smith
    Kerry Smith
  • 1 day ago
  • 3 min read

Healthcare access, exclusive baby clothes, and viral skin care brands!

Emily Miller and Kerry Smith of Niche Magazine smile inside the brightly lit makeup store of Boots Fosse Park. Shelves display cosmetics. Visible text: Urban Decay. Cheerful mood.

After stepping through the doors of the newly refurbished Boots at Fosse Park, it’s clear the store has undergone more than just a facelift. I visited with my colleague Emily Miller last week for an exclusive walk-through of the space. From the outset, the refreshed design strikes a balance between Boots’ trusted heritage and a bold move into the future of health and beauty retail.


My niece, stepdaughter, and Emily's two daughters, all aged between 10 and 15, were envious to learn that we were invited to explore the new store layout. Pre-teens are now fully immersed in the world of serums, sheet masks, and K-beauty. Mention 'Boots' in passing and their eyes light up, conversations spiral into brand debates, and TikTok-fuelled wishlists are opened up.


Store Manager Gareth Armstrong Jones said: “We love our new-look store, and hope our customers do too – not only for getting their latest beauty fix, but for grabbing baby essentials, healthcare on the go, or using our essential pharmacy services. Boots really does support every customer, at every stage of life.

 

“Our Fosse Park customers particularly love to shop from the latest social media trends, so we’re particularly excited to launch some of the viral brands like Drunk Elephant, Supergoop! and Laneige, which keeps them coming back to Boots again and again.”


The beauty hall is where the transformation is most immediately felt. It now showcases over 30 new premium brands, many appearing in-store for the first time. Shoppers can expect to find our girls' favourites Milk Makeup, Laneige, Drunk Elephant, Iconic and many more sitting alongside established staples such as No7, Liz Earle, and Soap & Glory. The heritage of the store isn’t lost as classics 17 and Collection 2000 have retained their place, anchoring Boots’ nostalgic roots in beauty.


One surprising addition is the presence of four Boots pharmacists now stepping beyond prescriptions to offer beauty consultations. They're bridging the gap between skincare and healthcare. This aligns with the store’s updated healthcare area, now equipped with new private consultation rooms, making it easier for customers to access services like blood pressure checks, vaccinations, and NHS Pharmacy First advice.


Another high-tech touch comes with the arrival of digital skin scanning, allowing customers to receive personalised skincare advice. It’s timely to the rising trend among younger shoppers, particularly teens and pre-teens, who are now investing in skincare routines. Gen Alpha is growing up with influencers who turn skincare into a daily ritual. But it’s also about identity and aspiration. It's as though skincare has become a status symbol, a wellness hobby, and a bonding activity. As a result, these kids are not only more brand-aware than ever, but are spending (or convincing their parents to spend) more on high-end products than their mums ever would have at their age. To meet this growing demand, Boots is expanding its skincare lines to include more organic, gentle ranges without active ingredients, so that this next generation is looked after too.


Beauty isn’t the only department seeing a refresh. Boots is also re-focusing on families, with plans to grow both its baby and photo departments in the near future. A standout addition so far is the new Bump and Beyond range, offering everything from hospital bag essentials to post-birth care. There's even an exclusive baby clothing collaboration with singer and presenter Mollie King, which blends practicality with stylish design for new parents.


Adding another layer of interactivity, the store’s new Beauty Studios can be taken over by brands for live demonstrations and tutorials, perfect for product launches or beauty masterclasses.


Yet perhaps one of the most overlooked but impactful services is Boots’ recycling scheme. Customers can bring in five empty product containers and spend £10 in store to receive £5 worth of points in return. It's a sustainable incentive more people should know about and take part in.


Boots at Fosse Park is open seven days a week, including late-night shopping hours on selected weekdays. With this enticing new layout and a blend of beloved classics and on-trend arrivals, it’s strongly confirmed itself as a go-to destination for beauty fans.

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